In 2013, I received a Social Media Certification from UNR. During that class I learned a lot about social media and how to effectively use it. I also took Social Media classes when I updated my CLIA certification. Social media is the way to market and get your ideas and services to the public.
I now have a facebook page for my travel business, and have set up a Pinterest site where I post my research and information about trips I or a client is interested in taking. Instead of carrying around books/brochures, I can do the research and then add it to pinterest and put a link to the on-line information I want to make available. Really nice tool!
I also set up a Flickr Account. Really nice way to store photos too! I like that I can upload photos & build 'albums' and 'collections' to organize the many photos I always seem to be taking.
Then, there's my personal facebook page where I can communicate with our friends & family.
Social media has 'bridged the gap' between our family & friends in the East. Love seeing everyone, knowing what they are doing, and seeing the how much fun they are having and how quickly the 'little ones' are growing up!